网站优化同网站分析密不可分

• Learn the pros and cons of data collection methodologies
• Find out how you can stop counting page views and still get a rich understanding of your customers
• Discover how to identify valuable metrics with the "three layers of so what" test
• Optimize your organizational structure and choose the right analytics tool
• Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and others
• Leverage quick-start solutions for blogs and e-commerce, support, and small business websites
• Learn the key ingredients of a great experimentation and testing platform
• Use competitive-intelligence analysis to glean insights and drive actions

做好分析，才能给优化提出方向，才有可能不走弯路，或者少走弯路。