上个星期送到的，还没有时间翻，不过目录倒是看了一下.
- Learn the pros and cons of data collection methodologies
- Find out how you can stop counting page views and still get a rich understanding of your customers
- Discover how to identify valuable metrics with the "three layers of so what" test
- Optimize your organizational structure and choose the right analytics tool
- Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and others
- Leverage quick-start solutions for blogs and e-commerce, support, and small business websites
- Learn the key ingredients of a great experimentation and testing platform
- Use competitive-intelligence analysis to glean insights and drive actions
做好分析，才能给优化提出方向，才有可能不走弯路，或者少走弯路。